awesome team

Our leaders

the team

Founder Led Team
with Strong Domain Knowledge

Led by visionary founders with deep industry expertise, this team leverages their combined knowledge and strategic leadership to deliver innovative, high-impact solutions.

Co-founder & CEO

Pinky Tan

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Experience: Over 10 years in the postpartum and maternity industry
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Association: Founded and committee member of the Malaysian Postpartum Care Association.
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Expertise: People management and network of merchants and confinement centres.
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Contributions: Instrumental in bridging the network of partners and potential M&A from this industry.
Co-founder & CMO

Maton Shukor

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Experience: 12+ years in advertising, marketing, and communication.
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Awards: Earned prestigious awards & recognition within the industry.
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Agencies: Collaborated with international and local agencies like TBWA and Creative Juice.
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Notable Achievement: Won a Silver Lion in Cannes for “Eveready Book of Play” (Sang Kancil Cari Cahaya)